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The Toyota Corolla was exported to the U.S.from Japan in 1968. This sedan came out either as a coupe with two doors, a sedan with four doors or a wagon with two doors. These Corolla models had 4 cylinder engines with 1.1 liter capacity and had 4-speed manual transmissions. They were considered at that time as the smallest cars that its manufacturer ever brought out to the market. From then on, the regular and dependable design made by the brains behind the engineering of Toyota Corolla has functioned as the basis for many models of this car that were generated in the years that followed and further became a best-seller in the automobile industry. The Toyota Corolla is the oldest of Toyota cars except for the Land Cruiser.

It became the bestselling car in the world with over 30 million units that were sold in a list of ten generations of this car. It is still being sold in markets overseas. To be able to learn why it has become so popular among the masses, one has to be familiar with its advantages. To name a few, it would be good to know that owning a car like this can give you the benefits of affordability, utmost reliability and surprising practicality for one of its size. Owning one is just like rewarding oneself for a job well done. Despite the number of growing competitors, the Toyota Corolla has always been excellent in attracting numerous buyers and has maintained good relationships with its loyal customers. The reason behind this is because it has never failed to do its best in fulfilling its purpose.

However simple the Toyota Corolla is designed, its usefulness, dependability and fuel saving features are only a few positive aspects that anyone would want to have in car. As this is one vehicle that offers no complications in style and design, it gives no problem with regard to cleaning and maintenance which are things that many busy individuals would like to avoid. Thus it has gained its popularity. With the Toyota Corolla, appearance and all would tell you that a profitable product need not be done with extravagance nor possess luxury or elegance.

History of car selling would show that no other car has been sold in more numbers than the Toyota Corolla. They in fact were able to sell 9 various generations of this model in the United Kingdom before the Toyota Auris replaced it in 2007. Other than that, the fact that the Toyota Corolla has a lot to offer to the market is also another factor that made it gain its popularity. As the car comes at a cheaper cost compared to other sedans, that makes it easy to own one. Wear and tear is understandable and can always happen but because all parts are widely available, it poses no threat at all to those who have acquired it.

For all the advantages that the Toyota Corolla has, it has never been difficult to sell one and even the disposal of Japanese used cars has not posed a problem. People can always trust the brand no matter what. The Toyota company has forever maintained its professionalism beginning from manufacturing, moving on to sales and then with servicing of all its products. They have continued to provide excellent support to all its customers throughout the years. The Toyota Corolla as one of its achievements, will continue to be popular all around for as long as they continue to ply every road and street corner which are indeed the world’s busiest routes.

Japanese car makers particularly Toyota Motor Corporation, Nissan Motor Company and Honda Motor Company increased their vehicle production as well as sales because of the rise of demand in US and in other countries particularly in Asia. Toyota, the world’s largest auto manufacturer, has made more cars this year compared to last with a 62% increase in production. It was able to produce 591,109 vehicles in April according to the company’s statement. The export of Toyota cars have also doubled with a 120% increase while the output overseas also went up by 55%. Overall, the Japan production increased 71%.

Honda Motor Company, considered as Japan’s second largest car maker, has also increased the production of vehicles to 27%; specifically to a whopping 294,308 vehicles. Nissan, on the other hand, ranked third place when it comes the production and sales of cars and light trucks with a 57% increase compared to last year.

Many people are surprised with this increase in sales as many people are affected by the past economic slump. The statistics simply show that cars are still viewed as necessities by the modern people of today.

One probable reason for the boost in sales and production is TMC’s great incentive campaign. This incentive campaign has been offered starting this year and many are in the hopes of it continuing. This incentive campaign involves various tactics including no interest loans for up to 5 years and also by providing discounted leases on many brand models from the world’s no.1 auto maker. Many consumers and car owners are actually taking advantage of the great incentive based sales of Toyota since many Americans love bargains. Even if many Americans are currently suffering from the economic slump, they still feel that 2010 is the best time to buy since they are getting they are getting lot of discounts or no interest loans. Many still manage to come up with ready finances just so they can grab the great deals offered by the Japanese company.

Experts analyzed this goodwill from Toyota and many see it at a way of reaching out to the world and to those who believe in the popular name particularly because of the general reaction to the global recalls of Toyota cars. With this action from the number one vehicle company from Japan, more and more people are once again pumping up their confidence and belief in the name.

The boost in sales started early this year with a 50.5% US sales increase in the first 8 days of March. This showing of improvement when it comes to caring for car owners is one proof that the company is intent on providing their customers and supporters with goodwill in the form of discounted cars or loans without interest. This is one reason why competitors are trying very hard to aggressively match the offers made by Toyota, thus, also contributing to the overall vehicles sales in US. With big car manufacturers giving away such incentives, more people are encouraged to make their vehicle purchases this year.

When Americans are asked about their confidence in the Toyota name, many – particularly 74% of Toyota owners – say that they have not really lost confidence in the vehicles produced by the company despite the car recalls earlier. The recalls were caused by sticking accelerator pedals in some car models and the situation created a dip in confidence earlier.

In year 2009, Toyota reported a net loss of around 137 billion yen. So the current pump up in sales is a good thing and this was proven by the reported net income of around 469 billion yen for 2010.

Mitsubishi Motors motored into the automotive industry in 1917 Mitsubishi built the Model A. Over the next 20 years, Mitsubishi was established as an automotive innovator developing the first diesel engine built in Japan as well as a large-scale bus, 4 wheel drive passenger car and diesel-powered truck. At the end of World War Two, Japans industrial components were divided into 3 regional companies, by order of the Allied Powers. By the 1960s, Japans economy was on the upswing. People were making more money, and the idea of family automotive trips was starting to take off. By 1970, Mitsubishi was enjoying international success and by the end of the decade, the car company was earning awards at home and around the world. By 1990, Mitsubishi had advanced automotive technology leaving other auto makers envious of their success. Today, Mitsubishi has a command of the auto industry that most cannot rival.
Mitsubishi has a number of cars on the market today. Let’s look at 4 of them.
Mitsubishi Eclipse
The Eclipse is a 2 door coupe that was first produced in 1989. It was named for an English racehorse that won 26 races. The Eclipse has also been known as the Eagle Talon and Plymouth Laser through Mitsubishi’s relationship with Chrysler Corporation. The Eclipse has a 4 cylinder Mitsubishi gasoline engine making it energy efficient. Even though the design has remained the same the look has changed with each generation of Eclipse. In 2001, Mitsubishi developed the Eclipse EV. It was the prototype for a lightweight electric motor vehicle powered by lithium-ion batteries.
Mitsubishi Gallant
The Gallant is a mid size, 2 or 4 door sedan that comes in two trims. The basic has components such as air conditioning, power steering, windows, doors and brakes and a CD player. The second level trim is sportier in design and adds alloy wheels, rearview camera, climate control, heated front seats and an upgraded sound system. The Gallant features a 4 cylinder, automatic transmission with average miles per gallon. The front seats are roomy, and the back seats are adequate. The rear seat does not fold down, but there is a ski/cargo pass through for increased utility use. The Gallant is considered to be one of the more fun to drive Mitsubishi sedans. The Gallant offers a smooth ride and unexcitable cornering. A new Gallant is moderately priced, and a used Gallant is competitively priced.
Mitsubishi Lancer
The Lancer is 2 or 4 door family sedan/hatchback and is priced for the average working family. It has also been known by a variety of names including Dodge/Plymouth Colt, Chrysler Valiant Lancer, Eagle Mitsubishi Carisma, Gallant Fortis and the Mitsubishi Mirage to name but a few. The Lancer was first introduced in 1973. The Lancer is a sporty vehicle that gets high marks for its comfortable front seats and its handling. The Lancer is available in 3 front wheel drive trims and an all wheel drive trim. The engine is a 4 cylinder and available in a 5 speed transmission or the optional continuously variable transmission. The all wheel drive models are available in a 6 speed twin clutch transmission. Standard features include anti-lock brakes, tire pressure monitor, front and front side airbags, head restraints, climate control and a radio and CD player.
Mitsubishi Outlander
The Outlander is a small sport utility Japanese vehicle with tremendous on road capabilities but limited off road capabilities. Since it first appeared on the market the Outlander has made a few upgrades in order to compete with the other sport utility vehicles in its class. A third seat was added for more passenger comfort and a v6 engine was added for more off road power. The Outlander is currently available in 4 trims. All trims are available with either front wheel or all wheel drive capabilities as well as automatic and manual speed transmission. The basic equipment is climate control, cruise control, radio and CD player, power doors, windows and locks, passenger restraints and air bags. Upgrade features depending on trim are keyless entry and ignition, fabric covered seats, 18 inch wheels and steering wheel mounted paddle shifters.

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